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Step into our world babycake

Here, beauty isn't just makeup, it's a lifestyle.

Think glossy lips, playful blush, chic energy and a little bit of chaos. We don't follow trends, we set them written just for you.

So, are you ready to enter?

Hot and popping:

Discover the Babycake Universe at the tap of your finger

October25

Loose Powder Blush

You've been waiting for this one.

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September25

Park Lane Edit

Inspired by the London beauty scene.

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AUGUST25

Sweet Kiss Lipgloss

There's a reason why Pinky Promise sells out.

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AUGUST25

Sweet Kiss Lipliner

Forget the filler, create your perfect lips yourself.

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US Baddies, Listen up!

American orders may include extra import fees (at time of delivery) due to recent tariff changes. We appreciate your understanding.